Mateusz Masiczak

Marketing Team Lead at Synergy Codes

ex-UBS, ex-Boeing · Wrocław, Poland

I run marketing for a deep-tech studio that builds diagramming SDKs and workflow platforms for engineering teams at Siemens, BMW, and Canon.

The function is AI-native: four people and more than thirty AI agents. The agents handle execution: research, analysis, reporting, production. The people handle the judgment.

Results

I built the MarketingOS my team runs on. Today it holds over 100 skills, 30 agents, and about 40 scripts. Its whole job is context. Every piece of work starts with the audience, the voice, and the data on what already worked. Most of the martech got replaced and the work happens in one tool now. Dedicated skills and agents handle AI search, making pages quotable by ChatGPT, Perplexity, and Google's AI Overviews.

• Up to 3x better click-through on campaigns built this way
• About 20% less budget for the same result
• A campaign build that took an afternoon takes 20 minutes
• A monthly report that took a day now assembles itself

Synergy Codes, 2023–present.

Speaking

• Build your MarketingOS in one day: From empty folder to working AI department November 12, 2026 · Digital Marketing Europe, Vilnius · A 45-minute session on the MarketingOS behind a four-person marketing team and more than 30 AI agents: repository structure, context files, plain-language playbooks turned into agent skills, tools connected over APIs and MCP, and the guardrails that keep decisions with people.

Writing

• Marketing is quietly growing a new job title nobody's hired for yet July 28, 2026 · The operator who builds the systems that replace their own operational work, and why nobody knows how to hire for it.
• I still comment "claude" under those "I'll send you 27 free AI skills" posts July 2, 2026 · The packs are generic. The work is knowing which one of them fits your team.
• Bought a ticket to a conference, so my MarketingOS could attend 40 talks June 30, 2026 · Forty talks, one template, and the handful of changes that made it into the system.
• Open source marketing: what does marketing actually do when the product is free? April 24, 2026 · When the product costs nothing, marketing stops being promotion and becomes product work.
• How I went from team leader to "AI boss" in marketing (and why my calendar looks nothing like it used to) April 19, 2026 · What changes when half your team is agents, and why the bottleneck turned out to be me.
• AI-native marketing is not an overnight transformation. Here's how it actually went April 3, 2026 · The unglamorous, incremental path from a tool-heavy team to one that runs on AI.